Marketing plans : what to know and do to make a successful plan /
By: Linton, Ian
Material type: BookSeries: Brilliant.Publisher: Harlow, England ; New York : Pearson Education, 2011.Description: xii, 255 p. ; 22 cm.ISBN: 9780273756293 (pbk.)Program: MMC928Subject(s): Marketing -- Management | Sales promotion | Customer relationsDDC classification: 658.8/02Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.802 LI MA (Browse shelf) | Available | T0047268 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 LI MA (Browse shelf) | Available | T0042357 |
Includes index.
Introduction : what makes a brilliant marketing plan? -- Speed up product development -- Launch a new product -- Add value with service -- Educate the market -- Reposition a company -- Take your business online -- Make the most of social media -- Improve sales force performance -- Reduce the sales cycle -- Develop key account business -- Manage customer partnerships effectively -- Improve distributor performance -- Control competitors -- Enhance the customer experience -- Strengthen customer relationships -- Conclusion : keep tuned to the market.
MMC928
Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough #150; equipping you with plans that really work.