Leading edge marketing research : 21st-century tools and practices /
Title By: Kaden, Robert J [Editor.] | Linda, Gerald [Editor.] | Prince, Melvin [Editor.]
Material type:
BookPublisher: Thousand Oaks, Calif. : SAGE Publications, c2012.Description: xix, 483 p. : ill. ; 23 cm.ISBN: 9781412991315 (pbk. : alk. paper); 1412991315 (pbk. : alk. paper)Other title: Leading edge marketing research : twenty first-century tools and practices.Subject(s): Marketing researchDDC classification: 658.8/3
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 LE AD (Browse shelf) | Available | T0044702 |
Total holds: 0
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| 658.83 KO QU Qualitative consumer & marketing research / | 658.83 KU ES Essentials of marketing research / | 658.83 KU ES Essentials of marketing research / | 658.83 LE AD Leading edge marketing research : 21st-century tools and practices / | 658.83 LU MA Marketing research / | 658.83 MA BA Basic marketing research : applications to contemporary issues / | 658.83 MA BA Basic marketing research : applications to contemporary issues / |
Includes bibliographical references and index.