Social marketing : influencing behaviors for good /
By: Lee, Nancy
Title By: Kotler, Philip
Material type:
BookPublisher: Thousand Oaks, Calif. : SAGE Publications, c2011.Edition: 4th ed.Description: xi, 502 p. : ill. ; 24 cm.ISBN: 9781412981491 (pbk. : alk. paper); 1412981492 (pbk. : alk. paper)Subject(s): Social marketing | Behavior modificationDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 LE SO (Browse shelf) | Available | T0048865 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 LE SO (Browse shelf) | Available | T0044703 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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| 658.8 LE MA Marketing : defined, explained, applied / | 658.8 LE MA Marketing : defined, explained, applied / | 658.8 LE SO Social marketing : influencing behaviors for good / | 658.8 LE SO Social marketing : influencing behaviors for good / | 658.8 LE SO Social marketing : | 658.8 LE SO Social marketing : | 658.8 LO EN Entrepreneurial marketing : lessons from Wharton's pioneering MBA course / |
Prev. ed. entered under: Kotler, Philip.
Includes bibliographical references and indexes.