Developing your integrated marketing communication plan /
By: Waller, David
Material type: BookPublisher: North Ryde, N.S.W. : McGraw-Hill, 2012.Description: x, 118 p. : ill. ; 25 cm.ISBN: 9781743072479Program: MMC928Subject(s): Marketing -- Planning | Business planning | Communication in marketingDDC classification: 658.802Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.802 WA DE (Browse shelf) | Available | T0045701 |
, Shelving location: Main Collection Close shelf browser
658.802 TA EV Everyone's a critic : | 658.802 TE CO Communication excellence : | 658.802 VE CU Cutting-edge marketing analytics : real world cases and data sets for hands on learning / | 658.802 WA DE Developing your integrated marketing communication plan / | 658.802 WA HO How to prepare a promotional plan / | 658.802 WA HO How to prepare a promotional plan / | 658.802 WA MA Marketing planning : a step-by-step guide / |
In a highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan. Developing Your Integrated Marketing Communication Plan is a highly practical workbook that takes students through the process of creating of an effective IMC plan, step by step. Accompanied by quotes from seasoned professionals, handy hints and a case study this book will help you and your marketing message succeed in our contemporary business environment. Topics include: understanding the market (situation analysis), establishing objectives, preparing a promotional budget, targeting a specific audience, developing an appropriate communication message, planning a creative strategy, selecting the most effective media, and organising evaluative controls on promotional activities.
MMC928