Consumer behavior : building marketing strategy /
By: Hawkins, Del I
Title By: Mothersbaugh, David L
Material type: BookPublisher: New York : McGraw-Hill Irwin, c2013.Edition: 12th ed.Description: xxvii, 772 p. : col. ill. ; 25 cm. + CD-ROM.ISBN: 9780071315128; 0071315128Program: MARK217; MARK936Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.8/3420973Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.83420973 HA CO (Browse shelf) | Available | T0045875 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.83420973 HA CO (Browse shelf) | Available | T0045876 |
Total holds: 0
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658.83420973 HA CO Consumer behavior : building marketing strategy / | 658.83420973 HA CO Consumer behavior : building marketing strategy. | 658.83420973 HA CO Consumer behavior : building marketing strategy / | 658.83420973 HA CO Consumer behavior : building marketing strategy / | 658.83420973 HA CO Consumer behavior : building marketing strategy / | 658.83420973 MO CO Consumer behavior : | 658.83420994 QU CO Consumer behaviour : |
Includes index.
MARK217 UOWD
MARK936 UOWD