What sticks : Why most advertising fails and how to guarantee yours succeeds /
By: Briggs, Rex
Title By: Stuart, Greg
Material type: BookPublisher: Chicago : Kaplan Pub., c2006.Description: xxi , 275 p. : ill. ; 24 cm.ISBN: 9781419584336Subject(s): Marketing | AdvertisingDDC classification: 658.8/4Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.84 BR WH (Browse shelf) | Available | T0046313 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
658.84 BA EF e-Finance : the electronic revolution / | 658.84 BA IN International marketing / | 658.84 BR IN International marketing strategy | 658.84 BR WH What sticks : Why most advertising fails and how to guarantee yours succeeds / | 658.84 CA DE Developing e-commerce systems / | 658.84 CA DE Developing e-commerce systems / | 658.84 CA IN International marketing / |
Includes bibliographical references( p. 259-265 ) and index.