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What sticks : Why most advertising fails and how to guarantee yours succeeds /

By: Briggs, Rex, 1971-
Title By: Stuart, Greg, 1959-
Material type: BookPublisher: Chicago : Kaplan Pub., c2006.Description: xxi , 275 p. : ill. ; 24 cm.ISBN: 9781419584336Subject(s): Marketing | AdvertisingDDC classification: 658.8/4
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.84 BR WH (Browse shelf) Available T0046313
Total holds: 0

Includes bibliographical references( p. 259-265 ) and index.

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