Hey whipple squeeze this! : the classic guide to creating great ads /
By: Sullivan, Luke
Title By: Bennett, Sam
Material type:
BookPublisher: Hoboken, NJ : Wiley, c2012.Edition: 4th ed.Description: xiii, 386 p. : ill. ; 23 cm.ISBN: 9781118101339 (pbk. : acid-free paper); 1118101332Program: MARK333Subject(s): Advertising copy | BUSINESS & ECONOMICS / Advertising & PromotionDDC classification: 659.13/2
Summary:
Offers advice on how to write and produce successful advertisements for various media outlets, including radio, television, and magazines; and provides anecdotes from the author's career as a copywriter for a prestigious advertising agency.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.132 SU HE (Browse shelf) | Available | T0046438 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 659.132 AT CO Copy righter / | 659.132 DR CR Creative strategy in advertising / | 659.132 SU HE Hey, Whipple, squeeze this : a guide to creating great ads / | 659.132 SU HE Hey whipple squeeze this! : the classic guide to creating great ads / | 659.133 BL DE Designing direct mail that sells / | 659.133 HU BU Buzzmarketing : get people to talk about your stuff / | 659.133 HU BU Buzzmarketing : get people to talk about your stuff / |
Offers advice on how to write and produce successful advertisements for various media outlets, including radio, television, and magazines; and provides anecdotes from the author's career as a copywriter for a prestigious advertising agency.
Includes bibliographical references (p. 351-365) and index.
Adult Follett Library Resources.
Adult.
MARK333