Consumer behaviour : buying, having, being /
By: Solomon, Michael R
Title By: Russell-Bennett, Rebekah | Previte, Josephine
Material type:
BookPublisher: Frenchs Forest, N.S.W. : Pearson Australia, 2013.Edition: 3rd ed.Description: xix, 532 p. : col. ill. ; 28 cm.ISBN: 9781442553583; 1442553588Subject(s): Consumer behavior -- AustraliaDDC classification: 658.8342 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 SO CO (Browse shelf) | Available | T0046536 |
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| 658.8342 SO CO Consumer behavior : buying, having, and being / | 658.8342 SO CO Consumer behavior : buying, having, and being / | 658.8342 SO CO Consumer behavior : buying, having, and being / | 658.8342 SO CO Consumer behaviour : buying, having, being / | 658.8342 SO CO Consumer behavior : | 658.8342 SO CO Consumer behavior : | 658.8342 SO CO Consumer behavior : |
Previous ed.: 2010.
Includes index.
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. This book is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.