Fashion marketing communications /
By: Lea-Greenwood, Gaynor
Material type:
BookPublisher: West Sussex : Wiley & Sons, c2013.Description: xi, 203 p. : col. ill. ; 24 cm.ISBN: 978-1405150606Subject(s): Fashion merchandising | Communication in marketing | Business communication | HEALTH & FITNESS / Beauty & Grooming
Summary:
Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real-world case studies for practical, hands-on learning.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 LE FA (Browse shelf) | Available | T0046887 |
Total holds: 0
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| 658.802 LE AN Analysis for marketing planning / | 658.802 LE AN Analysis for marketing planning / | 658.802 LE AN Analysis for marketing planning / | 658.802 LE FA Fashion marketing communications / | 658.802 LE GU Guerrilla marketing goes green : winning strategies to improve your profits and your planet / | 658.802 LI CO Content, the atomic particle of marketing : | 658.802 LI DA Data mining techniques, third edition : for marketing, sales, and customer relationship management / |
This will be the first British textbook on the subject. * International approach, reflecting the global market for fashion. * The clothing industry is vast, currently worth GBP35 billion a year in the UK and growing.
Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real-world case studies for practical, hands-on learning.