Includes index.

The marketing crisis that money won't solve -- Permission Marketing : the way to make advertising work again -- The evolution of mass advertising -- Getting started : focus on share of customer, not market share -- How frequency builds trust and permission facilitates frequency -- The five levels of permission -- Working with permission as a commodity -- Everything you know about marketing on the Web is wrong! -- Permission Marketing in the context of the Web -- Case studies -- How to evaluate a Permission Marketing program -- The permission FAQ.

Describes the principles of Permission Marketing, a system of advertising geared only toward people who have signaled an interest in the product being promoted.

Adult Follett Library Resources.