Global strategy /
By: Peng, Mike W
Material type:
BookPublisher: Mason, Ohio : South-Western, c2014.Edition: 3rd ed.Description: xxx, 530 p. : ill. ; 24 cm.ISBN: 9781133964612; 1133964613Program: TBS984 MGNT926Subject(s): International business enterprises -- Management | Globalization | Strategic planningDDC classification: 658.18
Summary:
Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Third Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Third Edition, helps you prepare for your exams and for your career. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.18 PE GL (Browse shelf) | Available | T0048736 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.18 PE GL (Browse shelf) | Available | T0048737 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.18 PE GL (Browse shelf) | Available | T0047619 |
Total holds: 0
Includes bibliographical references and indexes.
Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Third Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Third Edition, helps you prepare for your exams and for your career. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
TBS984 MGNT926