Integrated marketing communications in advertising and promotion /
By: Shimp, Terence A
Title By: Andrews, Craig J
Material type:
BookPublisher: United States ; United Kingdom : South-Western/Cengage Learning, c2013.Edition: 9th ed.Description: xxii, 729 p. : ill. ; 30 cm.ISBN: 978-1133191421Program: MARK940 MARK333Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketing | Management and Business StudiesDDC classification: 658.802
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 SH IN (Browse shelf) | Available | T0047712 |
Total holds: 0
Includes index.
MARK940 MARK333 UOWD