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The new rules of marketing and PR [sound recording] : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly /

By: Scott, David Meerman
Material type: SoundSeries: Publisher: New York : Wiley / Gildan Media Corp, c2009.Description: 8 x CDs ; approx. 9 1/2 hours.ISBN: 9781596592902; 0470547812Other title: New rules of marketing & PR.Subject(s): Internet marketing | Public relations | Internet marketing | Public relationsDDC classification: 658.8/72
Summary:
Offers practical advice on utilizing web based tools to market products, including blogs, wikis, forums, podcasts, social networking sites and more.
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Rev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007.

Offers practical advice on utilizing web based tools to market products, including blogs, wikis, forums, podcasts, social networking sites and more.

Includes index.

Adult Follett Library Resources.

Adult.

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