Strategic advertising management /
By: Percy, Larry
Title By: Elliott, Richard H
Material type: BookPublisher: Oxford : Oxford University Press, c2012.Edition: 4th ed.Description: xxiii, 389 p., [20] p. of plates : ill. ; 25 cm.ISBN: 9780199605583; 0199605580Program: TBS928,MARK940Subject(s): Sales promotion | Advertising -- Management | Strategic planningDDC classification: 659.1
Summary:
"Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new edition has been fully updated with more coverage of new media throughout the text and the inclusion of a section on advertising for social marketing."--Publisher.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds | Course reserves |
---|---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 659.1 PE ST (Browse shelf) | Checked out | 03/14/2020 | T0015216 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 659.1 PE ST (Browse shelf) | Checked out | 03/14/2020 | T0049127 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 659.1 PE ST (Browse shelf) | Available | T0049128 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
659.1 PE ST Strategic advertising management / | 659.1 PE ST Strategic advertising management / | 659.1 PE ST Strategic advertising management / | 659.1 PE ST Strategic advertising management / | 659.1 PE ST Strategic advertising management | 659.1 PE ST Strategic advertising management | 659.1 PR AC The practice of advertising / |
Previous ed.: 2009.
Includes bibliographical references and index.
"Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new edition has been fully updated with more coverage of new media throughout the text and the inclusion of a section on advertising for social marketing."--Publisher.
TBS928,MARK940