Includes bibliographical references and index.

Essay : Cases and moral systems / Deni Elliott -- How to read a case study / Philip Patterson -- What's yours is mine : the ethics of news aggregation / Chad Painter -- Is it news yet? / Michelle Peltier -- Visualizing September 11th / Sara Gettys -- The spouse is squeezed : A South Carolina TV reporter's attempt to conceal her source / Sonya Forte Duhé -- When is objective reporting irresponsible reporting? / Theodore L. Glasser -- Monitoring The monitor : taste, politics and an explosive photo / Gina Bramucci -- Corporate responsibility : just sales or doing well by doing good? / Christine Lesicko -- Tailgate approved? : the rise and all of the Fan Can / Erin Schauster -- Taking it for a spin : accepting product samples in the newsroom / Philip Patterson -- Was that an Apple computer I just saw? : a comparison of product placement in U.S. network television and abroad / Philip Patterson -- Breaking through the clutter : ads that make you think twice / Fritz Cropp IV -- In the eye of the beholder : Dove's campaign for real beauty / Brandi Herman-Rose -- Quit, blow the whistle or go with the flow? / Robert D. Wakefield -- Getting the story, getting arrested : photojournalism and activism / Lee Wilkins -- The New York Times Sudan "Advertorial" : blood money or the marketplace of ideas? / Heather Holloway -- Twitter ethics for journalists : can you scoop yourself? / Charlotte Bellis -- Where everybody knows your name : reporting and relationships in a small market / Ginny Whitehouse -- A question of role : is a documentary filmmaker a friend, a journalist or an entertainer? / Nancy Mitchell -- Conflicted interests, contested terrain : the New York Times code of ethics / Bonnie Brennen -- Freebies and the Houston rodeo / Jim Matheny -- Can you relate : cross-cultural sensitivity and reporting / Isabel Ordoñéz -- Funeral photos of fallen soldiers : public interest or public outrage? / Penny Cockerell, Philip Patterson -- A person of interest / Cara DeMichele -- Blind justice? : on naming Kobe Bryant's accuser after the rape charge is dropped / Patrick Lee Plaisance -- Children, privacy and framing : the use of children's images in an anti-same-sex marriage ad / Yang Liu -- Cable news : 24/7 political speech or something else? / Su Jing -- Victims and the press / Robert Logan -- Painful images of war : too painful for whom? when? / Beverly Horvit -- For God and country : the media and national security / Jeremy Littau and Mark Slagle -- Mayor Jim West's computer / Ginny Whitehouse -- Journalists or jokesters : the pimp, the prostitute, and an ACORN that fell away from the tree / Philip Patterson -- Crossing the line? : the L.A. Times and the Staples affair / Meredith Bradford, Philip Patterson -- Profit versus news : the case of the L.A. Times and the Tribune Company / Lee Wilkins -- "Bonding" announcements in the news / Joann Byrd -- Punishing the messenger : the tobacco industry and the press / Steve Weinberg -- Paying the (newspaper) bills / Ivy Ashe -- Daniel Pearl and the Boston Phoenix : too much of a bad thing? / Timothy Ragones -- Problem photos and public outcry / Jon Roosenraad -- Manipulating photos : is it ever justified? / Lee Wilkins -- "Above the fold" : balancing newsworthy photos with community standards / Jim Godbold and Janelle Hartman -- Horror in Soweto / Sue O'Brien -- Death in print : publication of Hurricane Katrina photographs / Abigail M. Pheiffer -- Digital manipulation as deceit? : a case study of a Redbook magazine cover / Elizabeth Hendrickson -- Ethics on the Internet : abiding by the rules of the road on the Information Superhighway / Bruce Lewenstein -- What were you linking? / Paul Voakes -- The information sleazeway : robust comment meets the data robots / Fred Vultee -- Death underneath the media radar : the Anuak genocide in Ethiopia / Doug McGill -- Ownership of information in a digital age : problems and possibilities / Lee Wilkins -- Sending the wrong message about doing the ri.

By combining real-life cases with a succinct introduction to ethical theory, this text helps prepare one for the ethical situations they will encounter in the media professions.--[book cover.

MMC912