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Media promotion and marketing for broadcasting, cable, and the Internet /

Title By: Eastman, Susan Tyler [Edited by] | Ferguson, Douglas A [Edited by] | Klein, Robert A, 1928- [Edited by]
Material type: BookPublisher: Amsterdam ; Boston : Elsevier/Focal Press, c2006.Edition: 5th ed.Description: xiv, 335 p. : ill. ; 23 cm.ISBN: 9780240807621Program: MMC928Uniform titles: Promotion and marketing for broadcasting, cable, and the web. Subject(s): Television broadcasting -- Marketing | Radio broadcasting -- Marketing | Cable television -- MarketingDDC classification: 384.55068/8 Online resources: Location Map
Summary:
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion. *The Glossary is back! *Learn how to build a TV/cable/radio/Internet audience *Understand streaming media as a powerful promotion tool
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		384.550688 ME DI (Browse shelf) Available T0049873
REGULAR University of Wollongong in Dubai
Main Collection 		384.550688 ME DI (Browse shelf) Available T0049874
3 DAY LOAN University of Wollongong in Dubai
Main Collection 		384.550688 ME DI (Browse shelf) Available T0048002
Total holds: 0

Includes bibliographical references (p. 321-323) and index.

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion. *The Glossary is back! *Learn how to build a TV/cable/radio/Internet audience *Understand streaming media as a powerful promotion tool

MMC928

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