Creating breakthrough products : innovation from product planning to program approval /
By: Cagan, Jonathan
Title By: Vogel, Craig M
Material type:
BookPublisher: Upper Saddle River, NJ : Prentice Hall PTR, c2002.Description: xxx, 302 p. : ill. ; 25 cm.ISBN: 9780139696947 (trade); 0139696946 (trade)Program: ENGG950Subject(s): New products | Production planning | Product management | Marketing research | New products | Manufacturing processes | Marketing -- Management | Marketing -- ResearchDDC classification: 658.5/75
Summary:
The authors describe factors that lead to successful innovation in business and an approach to create consumer and industry trends, covering the entire process from strategic planning to product development.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.575 CA CR (Browse shelf) | Available | T0049118 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.575 CA CR (Browse shelf) | Available | T0049119 |
Total holds: 0
The authors describe factors that lead to successful innovation in business and an approach to create consumer and industry trends, covering the entire process from strategic planning to product development.
Includes bibliographical references and index.
Adult Follett Library Resources.
Adult.
ENGG950