Design thinking : integrating innovation, customer experience and brand value /
Title By: Lockwood, Thomas [Editor.]
Material type:
BookPublisher: New York : Allworth Press, c2010.Description: xvii, 285 p. : ill. ; 23 cm.ISBN: 9781581156683; 1581156685 (pbk.)Program: ENGG950Subject(s): Industrial design | Product designDDC classification: 658.5/752
Summary:
Argues that design processes, principles, and solutions can be used to solve any business problem; and discusses using design for brand building, designing meaningful customer experiences, and related topics.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.5752 DE SI (Browse shelf) | Available | T0049159 | |||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.5752 DE SI (Browse shelf) | Available | June2019 | T0049160 |
Total holds: 0
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| 658.575 TR IN Innovation management and new product development | 658.575 UR ES Essentials of new product management. | 658.5752 CA DE Designing with sound : | 658.5752 DE SI Design thinking : integrating innovation, customer experience and brand value / | 658.5752 DE SI Design thinking : integrating innovation, customer experience and brand value / | 658.5752 FR PR Presumptive design : | 658.5752 HA ND The handbook of design management |
Argues that design processes, principles, and solutions can be used to solve any business problem; and discusses using design for brand building, designing meaningful customer experiences, and related topics.
Includes bibliographical references and index.
ENGG950 UOWD