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Marketing and managing tourism destinations

By: Morrison, Alastair M
Material type: BookPublisher: London : Routledge, c2013.Description: xxxiii, 596 p. : ill. ; 25 cm.ISBN: 9780415672504Program: MARK395Subject(s): Tourism -- Marketing | Tourism -- Management | Marketing | ManagementDDC classification: 910.68/8 Online resources: Ebook
Summary:
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs) ; A unique systematic model to manage and market destinations ; Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world ; To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
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Item type Home library Call number Status Notes Date due Barcode Item holds
TEACHER REF University of Wollongong in Dubai
Main Collection
910.688 MO MA (Browse shelf) Available Teacher Reference Copy T0064240
REGULAR University of Wollongong in Dubai
Main Collection
910.688 MO MA (Browse shelf) Available T0053532
REGULAR University of Wollongong in Dubai
Main Collection
910.688 MO MA (Browse shelf) Available T0053533
3 DAY LOAN University of Wollongong in Dubai
Main Collection
910.688 MO MA (Browse shelf) Available Ebook Available T0049227
Total holds: 0

Includes bibliographical references and index.

Part I Introduction to destination management and marketing concepts and roles -- 1 The concepts of destination management and marketing -- 2 Destination planning -- 3 Destination marketing planning -- 4 Destination management research -- 5 Destination product development -- 6 Destination partnerships and team-building -- 7 Destination community and tourism stakeholder relations -- 8 Destination governance and leadership -- Part II Destination communications and promotion -- 9 Destination branding -- 10 Destination integrated marketing communications -- 11 Destination information and communication technologies -- Part III Destination markets -- 12 Consumer behaviour, segmentation and market trends -- 13 Domestic pleasure and leisure travel markets -- 14 International pleasure and leisure travel markets -- 15 Business travel and business event markets -- Part IV The future of destination management and marketing -- 16 The future of destination management and marketing.

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs) ; A unique systematic model to manage and market destinations ; Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world ; To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.

MARK395 UOWD

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