Strategic brand management : a European perspective /
By: Keller, Kevin Lane
Title By: Apéria, Tony | Georgson, Mats
Material type:
BookPublisher: Harlow : Financial Times Prentice Hall, 2012.Edition: 2nd ed.Description: xxv, 940 p. : ill. ; 25 cm.ISBN: 9780273737872 (pbk.) :; 0273737872 (pbk.) :Subject(s): Brand name products -- Management | Brand name products -- Europe -- Management | Management and Business StudiesDDC classification: 658.827
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 KE ST (Browse shelf) | Available | T0049289 |
Total holds: 0
Formerly CIP. Uk
Includes bibliographical references and index.