The marketing plan /
By: Cohen, William A
Material type:
BookPublisher: Hoboken, NJ : J. Wiley & Sons, c2006.Edition: 5th ed.Description: xviii, 350 p. : ill ; 28 cm.ISBN: 047175529X (pbk. : alk. paper); 9780471755296Program: MARK344 MARK935Subject(s): Marketing -- ManagementDDC classification: 658.8/02
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 CO MA (Browse shelf) | Available | T0026579 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 CO MA (Browse shelf) | Available | T0028930 |
Total holds: 0
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| 658.802 CH MA The marketing plan handbook | 658.802 CH ST Strategic marketing management / | 658.802 CO MA The marketing plan / | 658.802 CO MA The marketing plan / | 658.802 CO MA The marketing plan / | 658.802 CO MA The marketing plan / | 658.802 CO MA Marketing communications management : analysis, planning, implementation / |
Includes bibliographical references (p. 345-346) and index.
MARK344 MARK935