Positioning : the battle for your mind /
By: Ries, Al
Title By: Trout, Jack
Material type: BookPublisher: New York ; London : McGraw-Hill, c2001.Description: viii, 213 p ; 21 cm.ISBN: 0071373586; 9780071373586Program: TBS904 MARK922 MARK904Subject(s): Positioning (Advertising)DDC classification: 659.1Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 659.1 RI PO (Browse shelf) | Available | T0028945 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
659.1 PE ST Strategic advertising management | 659.1 PR AC The practice of advertising / | 659.1 QU CA Cases in advertising and promotion management. | 659.1 RI PO Positioning : | 659.1 RO AD Advertising and promotion management / | 659.1 RO AD Advertising communications & promotion management / | 659.1 RO AD Advertising communications & promotion management / |
"How to be seen and heard in the overcrowded marketplace"--Cover.
"With a new preface by Jack Trout"--P. [4] of cover.
Includes index.
TBS904 MARK922 MARK904