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Positioning : the battle for your mind /

By: Ries, Al
Title By: Trout, Jack
Material type: BookPublisher: New York ; London : McGraw-Hill, c2001.Description: viii, 213 p ; 21 cm.ISBN: 0071373586; 9780071373586Program: TBS904 MARK922 MARK904Subject(s): Positioning (Advertising)DDC classification: 659.1
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
659.1 RI PO (Browse shelf) Available T0028945
Total holds: 0

"How to be seen and heard in the overcrowded marketplace"--Cover.

"With a new preface by Jack Trout"--P. [4] of cover.

Includes index.

TBS904 MARK922 MARK904

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