Marketing research : an applied approach /
By: Malhotra, Naresh K
Title By: Birks, David F | Wills, Peter
Material type:
BookEdition: 5th ed.Description: xxiii, 1037 p. : illustrations (black and white, and colour) ; 27 cm.ISBN: 9781292103129; 9781292103129Subject(s): Marketing research -- Textbooks | Marketing research -- MethodologyDDC classification: 658.83 MA MA Online resources: eBook
Summary:
Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.
| Item type | Home library | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| eBook | University of Wollongong in Dubai eBook | 658.83 MA MA (Browse shelf) | link | Available | T0065229 |
Total holds: 0
Based on: Marketing research : an applied orientation. 6th ed., Global ed. c2010.
Includes bibliographical references and indexes.
Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.