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Bricks matter : the role of supply chains in building market-driven differentiation /

By: Cecere, Lora M
Title By: Chase, Charles W
Material type: BookSeries: Wiley & SAS business series.Publisher: Hoboken, N.J. : John Wiley & Sons, Inc., Wiley, [2013]Description: xvi, 303 p. : ill. ; 24 cm.ISBN: 9781118218310 (cloth)Subject(s): Business logisticsDDC classification: 658.7
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Includes bibliographical references (p. 288) and index.

Foreword -- Preface -- Bricks matter -- Building value networks -- The new world of demand management : demand sensing, shaping, and translation -- The new world of supply management -- About the authors -- Index.

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