Laddering : unlocking the potential of consumer behavior /
By: Holtzclaw, Eric
Material type:
BookPublisher: Hoboken, N.J. : John Wiley & Sons, Inc., c2013; ©2013.Description: xvi, 208 p. ; ill. : 24 cm.ISBN: 9781118566121 (cloth); 1118566122 (cloth)Subject(s): Consumer behaviorDDC classification: 658.8/342
Summary:
Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 HO LA (Browse shelf) | Available | T0023737 |
Total holds: 0
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| 658.8342 HO CO Consumer behavior / | 658.8342 HO CO Consumer behavior / | 658.8342 HO CO Consumer behavior / | 658.8342 HO LA Laddering : unlocking the potential of consumer behavior / | 658.8342 JO CL Click.ology : what works in online shopping and how your business can use consumer psychology to succeed | 658.8342 KA CO Consumer behavior | 658.8342 KA CO Consumer behavior |
History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study -- Confirming and fine-tuning your ladders: The social media family case study -- latticing: finding the overlap in ladders: travel personas case study -- Lensing -- Practical application of laddering : Bissell word-of-mouth marketing case study -- The way foreword.
Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window.