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International business strategy : rethinking the foundations of global corporate success

By: Verbeke, Alain
Material type: BookPublisher: Cambridge : Cambridge University Press, c2013.Edition: 2nd ed.Description: xxiii, 590 p. : ill. ; 25 cm.ISBN: 9781107027893 (hardback); 9781107683099 (paperback)Program: TBS920, MGNT926Subject(s): International business enterprises -- Management | International business enterprises -- Management -- Case studies | Strategic planning | Strategic planning -- Case studies | BUSINESS & ECONOMICS / International / GeneralDDC classification: 658.4092 VE IN Online resources: Location Map
Summary:
Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism. The problem is that the policy recommendations derived from these models, while sometimes insightful, are all too often based on implicit and restrictive assumptions. They are frequently oversimplified and seldom based on a rigorous analytical framework that assesses the opportunity costs of following the recommended paths, that is the costs of foregoing alternative strategies.
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Item type Home library Call number Status Date due Barcode Item holds
TEACHER REF University of Wollongong in Dubai
Tardis
658.049 VE IN (Browse shelf) Available T0062970
REGULAR University of Wollongong in Dubai
Main Collection
658.049 VE IN (Browse shelf) Available T0040316
3 DAY LOAN University of Wollongong in Dubai
3 day loan
658.049 VE IN (Browse shelf) Available T0040317
REGULAR University of Wollongong in Dubai
Main Collection
658.049 VE IN (Browse shelf) Available T0040318
Total holds: 0

Includes bibliographical references and index.

Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism. The problem is that the policy recommendations derived from these models, while sometimes insightful, are all too often based on implicit and restrictive assumptions. They are frequently oversimplified and seldom based on a rigorous analytical framework that assesses the opportunity costs of following the recommended paths, that is the costs of foregoing alternative strategies.

TBS920, MGNT926

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