Strategic marketing : creating competitive advantage /
By: West, Douglas C
Title By: Ford, John B., (John Battice) | Ibrahim, Essam
Material type:
BookPublisher: Oxford ; New York : Oxford University Press, 2006.Description: xxv, 517 p. : ill ; 25 cm.ISBN: 9780199273980 (pbk.); 0199273987 (pbk.)Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.8/101
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8101 WE ST (Browse shelf) | Available | T0029449 |
Total holds: 0
Includes bibliographical references and index.