Hidden in plain sight : how to create extraordinary products for tomorrow's customers /
By: Chipchase, Jan
Title By: Steinhardt, Simon
Material type:
BookPublisher: New York, NY : HarperBusiness, 2013.Edition: 1st ed.Description: 237 p. ; 24 cm.ISBN: 9780062125699Subject(s): Marketing research | New products | Consumer behaviorDDC classification: 658.5/75
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.575 CH HI (Browse shelf) | Available | T0050678 |
Total holds: 0
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| 658.575 BR NE New product development : successful innovation in the marketplace / | 658.575 CA CR Creating breakthrough products : innovation from product planning to program approval / | 658.575 CA CR Creating breakthrough products : innovation from product planning to program approval / | 658.575 CH HI Hidden in plain sight : how to create extraordinary products for tomorrow's customers / | 658.575 CO FA Fast second : | 658.575 CR NE New products management / | 658.575 CR NE New products management / |
Crossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion.