International marketing /
By: Cateora, Philip R
Title By: Gilly, Mary C | Graham, John L | Farah, Maya F
Material type:
BookPublisher: New York : McGraw-Hill Irwin, c2014.Edition: 1st middle east ed.Description: xxxiii, 638 p. : col. ill. ; 29 cm.ISBN: 9780077151690Program: MARK343,TBS982; MARK957Subject(s): Export marketing | International business enterprisesDDC classification: 658.8/4 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds | Course reserves |
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| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.84 CA IN (Browse shelf) | Available | T0027018 | |||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.84 CA IN (Browse shelf) | Checked out | 03/27/2023 | T0027019 | ||
| 3 DAY LOAN | University of Wollongong in Dubai 3 day loan | 658.84 CA IN (Browse shelf) | Available | T0027020 |
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| 658.8 LO SE Services marketing : | 658.8 ZE SE Services marketing : integrating customer focus across the firm / | 658.827 KE ST Strategic brand management : building, measuring and managing brand equity | 658.84 CA IN International marketing / | 658.84 GR GL Global marketing | 658.848 CA IN International marketing / | 658.872 TU EL Electronic commerce 2012 : a managerial and social perspective / |
Includes references and indexes.
"International Marketing" by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, "International Marketing" helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.
MARK343,TBS982; MARK957