Successful brand management in a week /
By: Hitchens, Paul
Title By: Hitchens, Julia
Material type:
BookPublisher: London : Teach Yourself, 2014Description: 124 p. : ill. ; 20 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781444197976Subject(s): Branding (Marketing) | Management and Business StudiesDDC classification: 658.827
Summary:
Learn successful brand management in 7 days and advance your career. Written by Paul and Julia Hitchens, leading experts in branding, Successful Brand Management in a Week quickly teaches you the insider secrets you need to build your business. The seven straightforward chapters feature the key points of the subject, as well as questions to ensure you have taken it all in. There are also cartoons and diagrams throughout that make this book a more enjoyable and effective learning experience.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 HI SU (Browse shelf) | Available | T0013855 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references.
Formerly CIP. Uk
Learn successful brand management in 7 days and advance your career. Written by Paul and Julia Hitchens, leading experts in branding, Successful Brand Management in a Week quickly teaches you the insider secrets you need to build your business. The seven straightforward chapters feature the key points of the subject, as well as questions to ensure you have taken it all in. There are also cartoons and diagrams throughout that make this book a more enjoyable and effective learning experience.