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The economics of quality, grades, and brands

By: Bowbrick, Peter
Material type: BookPublisher: London ; New York : Routledge, 2014.Description: xvii, 343 p. : ill. ; 23 cm.ISBN: 0415078482; 0415078474 (pbk.)Subject(s): Quality of products | Commercial products -- Standards | Brand choice | Consumers' preferencesDDC classification: 658.5/62
Summary:
This text argues that quality is critical in competition; is too important to leave to chance; and that there is a need for a guiding quality theory. Treating quality as a serious economic factor is the reason, it claims, for the success of the high-quality, well-priced Japanese products.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.562 BO EC (Browse shelf) Available T0013230
Total holds: 0

Includes bibliographical references (p. [323]-331) and indexes.

This text argues that quality is critical in competition; is too important to leave to chance; and that there is a need for a guiding quality theory. Treating quality as a serious economic factor is the reason, it claims, for the success of the high-quality, well-priced Japanese products.

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