Marketing genius
By: Fisk, Peter
Material type:
BookPublisher: Chichester, West Sussex : Capstone, 2012.Description: viii, 490 p. : ill. ; 18 cm.ISBN: 9781841126814Program: MARK344Subject(s): Marketing -- Management | Marketing | ManagementDDC classification: 658.802
Summary:
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 FI MA (Browse shelf) | Available | T0051067 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 FI MA (Browse shelf) | Available | T0051066 |
Total holds: 0
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| 658.802 FI MA Marketing communications : contexts, strategies, and applications / | 658.802 FI MA Marketing communications : interactivity, communities and content / | 658.802 FI MA Marketing communications : brands, experiences and participation / | 658.802 FI MA Marketing genius | 658.802 FI MA Marketing genius | 658.802 FI MA Marketing communications : discovery, creation and conversations | 658.802 FR CH The channel advantage. |
Includes index.
MARK344 UOWD
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results.
Complexity -- Expectations -- Genius -- Strategy -- Brands -- Customers -- Innovation -- Propositions -- Experiences -- Connections -- Relationships -- Performance -- Marketers -- Leadership -- Futures -- Genius lab -- Genius catalysts -- Genius source -- Recharge.