Machine generated contents note: Section 1 On-Page Optimization -- What Is On-Page Optimization? -- Keyword Research -- Meta Tags -- URLs -- Formatting -- Content First -- Clean Code -- Heading Tags -- Alt Tags -- Proper Keyword Placement -- No Flash -- Sitemaps -- Internal Linking -- Keyword Development and Placement -- Researching the Competition -- Keyword Research Shortcut -- Final Three -- Section One Summary -- Section 2 Off-Page Optimization -- What Is Off-Page Optimization? -- Link Types -- From Which Sites Should You Be Getting Links? -- How to Link -- Anchor Text for the Ideal Inbound Link Profile -- Negative Link Juice -- How to Get Links to Your Website -- The SEO Made Simple Off-Page Techniques -- Article and Content Marketing -- Link Exchanges/Link Requests -- Directory Submission -- Blogging -- Social Bookmarks -- Press Releases -- RSS Feeds -- Forum Marketing -- Getting Authority Links -- Social Media Sites -- Google Places -- Give People a Reason to Link -- Contents note continued: Outsourcing -- Caution: Automated Tools, Shortcuts -- Section Two Summary -- Section 3 Research to Practice -- Link-Building Process -- Conclusion -- Section 4 SEO Glossary

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