Value-based marketing : marketing strategies for corporate growth and shareholder value

By: Doyle, Peter, 1943-2003

Material type:

BookPublisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008.Edition: 2nd ed.Description: xii, 367 p. : ill. ; 26 cm.ISBN: 9780470773147; 0470773146 (cloth)Program: TBS982Subject(s): Marketing -- Management | Corporations -- ValuationDDC classification: 658.8

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Holdings ( 2 )
Title notes

Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.8 DO VA (Browse shelf)	Available		T0013817
REGULAR	University of Wollongong in Dubai Main Collection	658.8 DO VA (Browse shelf)	Available		T0013818

Total holds: 0

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Previous	658.8 DO PR Principles and practice of social marketing : an international perspective	658.8 DO PR Principles and practice of social marketing : an international perspective	658.8 DO SO Social marketing : principles and practice	658.8 DO VA Value-based marketing : marketing strategies for corporate growth and shareholder value	658.8 DO VA Value-based marketing : marketing strategies for corporate growth and shareholder value	658.8 DU MA Marketing management : a value creation process /	658.8 DW BU Business marketing : connecting strategy, relationships, and learning /	Next

Includes bibliographical references and index.

TBS982

UOWD Library

Value-based marketing : marketing strategies for corporate growth and shareholder value

By: Doyle, Peter, 1943-2003

, Shelving location: Main Collection Close shelf browser