Value-based marketing : marketing strategies for corporate growth and shareholder value
By: Doyle, Peter
Material type: BookPublisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008.Edition: 2nd ed.Description: xii, 367 p. : ill. ; 26 cm.ISBN: 9780470773147; 0470773146 (cloth)Program: TBS982Subject(s): Marketing -- Management | Corporations -- ValuationDDC classification: 658.8Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.8 DO VA (Browse shelf) | Available | T0013817 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 DO VA (Browse shelf) | Available | T0013818 |
Total holds: 0
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Includes bibliographical references and index.
TBS982