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Competing on the edge : strategy as structured chaos

By: Brown, Shona L
Title By: Eisenhardt, Kathleen M
Material type: BookPublisher: Boston, Mass. : Harvard Business School Press, c1998.Description: xii, 299 p. : ill. ; 24 cm.ISBN: 9780875847542Program: ISIT908Subject(s): Strategic planning | Organizational change | CompetitionDDC classification: 658.4/012
Summary:
Unstable markets, fierce competition, and relentless change are the only certainties in today's chaotic business world. In their startling new book, authors Brown and Eisenhardt contend that to prosper in such volatile conditions, standard survival strategies must be tossed aside in favor of a revolutionary new paradigm-competing on the edge. To compete on the edge is to relentlessly reinvent, and it's the only way to navigate the treacherous waters of tumultuous markets. Competing onthe edge is an unpredictable, sometimes even inefficient strategy, yet a singularly effective one in an era driven by change. It requires charting a course along the edge of chaos, where a delicate compromise is struck between anarchy and order, to the edge of time, where current business is the primary focus, but actions are shaped by past legacies and future opportunities. By adroitly maneuvering through chaos and time, managers can avoid constantly reacting to nonstop change and instead set arhythmic pace that others must follow, thereby shaping the competitive landscape-and their own destiny. In the first book to translate leading edge concepts from complexity theory into management practice, each chapter focuses on a specific management dilemma and illustrates a solution. Linking where do you want to go? With how will you get there? Here's a bold and surprising strategy that works-when the name of the game is change.
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Item type Home library Call number Status Date due Barcode Item holds Course reserves
REGULAR University of Wollongong in Dubai
Main Collection
658.4012 BR CO (Browse shelf) Available T0051157

ISIT908 Winter2024

REGULAR University of Wollongong in Dubai
Main Collection
658.4012 BR CO (Browse shelf) Available T0051156
Total holds: 0

Includes bibliographical references (p.255-285) and index.

ISIT908

Unstable markets, fierce competition, and relentless change are the only certainties in today's chaotic business world. In their startling new book, authors Brown and Eisenhardt contend that to prosper in such volatile conditions, standard survival strategies must be tossed aside in favor of a revolutionary new paradigm-competing on the edge. To compete on the edge is to relentlessly reinvent, and it's the only way to navigate the treacherous waters of tumultuous markets. Competing onthe edge is an unpredictable, sometimes even inefficient strategy, yet a singularly effective one in an era driven by change. It requires charting a course along the edge of chaos, where a delicate compromise is struck between anarchy and order, to the edge of time, where current business is the primary focus, but actions are shaped by past legacies and future opportunities. By adroitly maneuvering through chaos and time, managers can avoid constantly reacting to nonstop change and instead set arhythmic pace that others must follow, thereby shaping the competitive landscape-and their own destiny. In the first book to translate leading edge concepts from complexity theory into management practice, each chapter focuses on a specific management dilemma and illustrates a solution. Linking where do you want to go? With how will you get there? Here's a bold and surprising strategy that works-when the name of the game is change.

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