Value proposition design : how to create products and services customers want /
By: Osterwalder, Alexander
Title By: Pigneur, Yves | Bernarda, Gregory | Smith, Alan
Material type:
BookPublisher: Hoboken : John Wiley & Sons, 2014Description: xxv, 290 p. : col. ill. ; 19 x 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781118968055; 1118968050Subject(s): Customer services -- Management | Quality control | Production management -- Quality control | Business planning | Strategic planning | Customer relationsDDC classification: 658.4012
Summary:
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.4012 OS VA (Browse shelf) | Available | T0051367 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.4012 OS VA (Browse shelf) | Available | T0051368 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes index.
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.