Disrupting digital business : create an authentic experience in the peer-to-peer economy
By: Wang, Ray R
Material type: BookPublisher: Boston : Harvard Business Review Press, c2015.Description: 191 p. ; 22 cm.ISBN: 9781422142011Subject(s): Electronic commerce | Technological innovations -- Management | Business enterprises -- Technological innovations | BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce) | BUSINESS & ECONOMICS / Entrepreneurship | BUSINESS & ECONOMICS / Management | BUSINESS & ECONOMICS / Economics / GeneralDDC classification: 658.8/72Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.872 WA DI (Browse shelf) | Available | T0028478 |
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658.872 TU SO Social media marketing | 658.872 TU SO Social Media Marketing | 658.872 VA JA Jab, jab, jab, right hook : | 658.872 WA DI Disrupting digital business : create an authentic experience in the peer-to-peer economy | 658.872 WA ES The essentials of digital marketing | 658.872 WA SE The SEO battlefield : | 658.872 WE MA Marketing to the social web : how digital customer communities build your business / |
Companies succeeding in the digital era have done so not just because of their technology but also because of their understanding of what it takes to build an organization in a digital age. From building a culture of digital DNA to an understanding of what's required to succeed in new business models. Given we no longer sell products or deliver on services, the world of digital requires us to focus on experiences and outcomes. We move from selling products to keeping brand promises. Organizations usually react to change by denying, delaying, and disparaging. But that's a recipe for failure. As with past transformations, organizations must prepare to move ahead of these social, organizational, and technology shifts or be left behind as digital business disruption becomes a necessity. Ray Wang provides a different approach--at once, insightful and practical. By observing the march of technological progress over the past few decades, Wang analyzes the trends that businesses must pay attention and how they should react to them. Those trends, when taken seriously, require a new way of thinking about business.