Opportunity-centred entrepreneurship
By: Rae, David
Material type:
BookPublisher: London : Palgrave Macmillan, c2015.Edition: 2nd ed.Description: xv, 282 p. : ill. ; 25 cm.ISBN: 9780230275188Uniform titles: Entrepreneurship Subject(s): Entrepreneurship | Creative ability in business | Business planningDDC classification: 658.4/21 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.421 RA OP (Browse shelf) | Available | T0017818 |
, Shelving location: Main Collection Close shelf browser
Revised edition of the author's Entrepreneurship : from opportunity to action, published in 2007.
Opportunity-Centred Entrepreneurship connects theory and practice in a whole new way. Other entrepreneurship texts are primarily research and theory oriented, and simply tack on real-world examples, while this book offers a stronger practical approach. It focuses on learning for, rather than about enterprise.
PART I: PERSONAL ENTERPRISE 1. Opportunity-centred Entrepreneurship 2. Personal Enterprise: Connecting Opportunities and Personal Goals PART II: CREATING AND EXPLORING OPPORTUNITIES 3. Creating and recognising opportunities 4. opportunity exploration and assessment PART III: PLANNING AND DEVELOPING OPPORTUNITIES 5. Planning to Realise Opportunities 6. Developing the Opportunity PART IV: ACTING ON OPPORTUNITIES 7. Enactment: Making Opportunities Happen 8. Putting it into Practice: Where do we go from here? Toolkit: 1. Entrepreneurial and Managerial Capabilities 2. Career Plan 3. Opportunity Assessment Profile 4. Venture Planning Template 5. Finance Planner.