Marketing ethics & society
By: Eagle, Lynne
Title By: Dahl, Stephan
Material type:
BookPublisher: Los Angeles : Sage Publications, c2015.Description: xiii, 300 p. : ill. ; 24 cm.ISBN: 9781446296622Other title: Marketing ethics and society.Subject(s): Marketing -- Moral and ethical aspects | Marketing -- Social aspects | Marketing | Marketing ethicsDDC classification: 174.4 EA MA Online resources: Location Map | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 174.4 EA MA (Browse shelf) | Available | T0029948 |
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| 174.4 DE IN An introduction to business ethics / | 174.4 DE JU Just culture : | 174.4 DE PR Principles of ethics and corporate governance in financial services / | 174.4 EA MA Marketing ethics & society | 174.4 EA WH Why business ethics matters : | 174.4 EM LE Leading professional service firms : | 174.4 ET HI Ethical theory and business / |
What are Marketing Ethics? / Criticisms of Marketing / Contrasting Perspectives on Marketing Ethics / Ethical Issues in Marketing Relationships / Ethics in New Media / Ethical Consumption / Young and Vulnerable Consumer Groups / Harmful Products / Lifestyle, Health & Pharmaceutical Marketing / Tourism, Heritage, Arts and Cause-Related Marketing / Ethics in Social Marketing / Regulation, Ethics and the Way Forward.
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.