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Marketing in the public sector : a roadmap for improved performance /

By: Kotler, Philip
Title By: Lee, Nancy, 1932-
Material type: BookPublisher: Upper Saddle River, N.J. : Wharton School Pub., c2007.Description: xv, 332 p. : ill ; 24 cm.ISBN: 0131875159 (hardback : alk. paper); 9780131875159 (hardback : alk. paper)Subject(s): Government productivity | Public administration -- Citizen participation | Administrative agencies -- ManagementDDC classification: 352.7/48 Online resources: Location Map
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
352.7 KO MA (Browse shelf) Available T0031364
Total holds: 0

Includes bibliographical references (p. 291-308) and index.

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