Marketing in the public sector : a roadmap for improved performance /
By: Kotler, Philip
Title By: Lee, Nancy
Material type: BookPublisher: Upper Saddle River, N.J. : Wharton School Pub., c2007.Description: xv, 332 p. : ill ; 24 cm.ISBN: 0131875159 (hardback : alk. paper); 9780131875159 (hardback : alk. paper)Subject(s): Government productivity | Public administration -- Citizen participation | Administrative agencies -- ManagementDDC classification: 352.7/48 Online resources: Location MapItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 352.7 KO MA (Browse shelf) | Available | T0031364 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
352.66 MO DY The dynamics of performance management : | 352.7 AR BR Branding the nation : the global business of national identity / | 352.7 AR BR Branding the nation : the global business of national identity / | 352.7 KO MA Marketing in the public sector : | 352.748 PA MA Marketing management and communications in the public sector | 353.46 DO IN Inside Wikileaks : | 353.463 EA NA Named and shamed / |
Includes bibliographical references (p. 291-308) and index.