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Business research methods

By: Quinlan, Christina
Title By: Babin, Barry | Carr, John | Griffin, Mitch | Zikmund, William G
Material type: BookPublisher: Andover, Hampshire, UK : South-Western Cengage Learning, c2015.Edition: 1st ed.Description: xxvii, 489 p. : col. ill ; 24 cm.ISBN: 9781473704855Program: OPS922, MGNT925, MGNT922Subject(s): Management -- Research | Business -- Research | Business -- Research -- MethodologyDDC classification: 658.0072 QU BU Online resources: Ebook | Location Map
Summary:
Christina Quinlan joins William Zikmund, Barry Babin, Jon Carr and Mitch Griffin in this new first edition of Business Methods, which combines the qualitative and holistic approaches found in Christina Quinlan's texts with the quantitative and advanced methods of William Zikmund's.This is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.
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Item type Home library Call number url Status Notes Date due Barcode Item holds Course reserves
TEACHER REF University of Wollongong in Dubai
Tardis
658.0072 QU BU (Browse shelf) Checked out Requested by Osama AlHares (672712) 05/26/2019 T0061745
3 DAY LOAN University of Wollongong in Dubai
Main Collection
658.0072 QU BU (Browse shelf) Available Ebook Available T0057506 1

MBA908 Spring2024

REGULAR University of Wollongong in Dubai
Main Collection
658.0072 QU BU (Browse shelf) link Available T0037989

MGNT922 / OPS922 Spring2024

CRS University of Wollongong in Dubai
Closed Reserve
658.0072 QU BU (Browse shelf) Available T0051952
Total holds: 1

Christina Quinlan joins William Zikmund, Barry Babin, Jon Carr and Mitch Griffin in this new first edition of Business Methods, which combines the qualitative and holistic approaches found in Christina Quinlan's texts with the quantitative and advanced methods of William Zikmund's.This is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.

OPS922, MGNT925, MGNT922

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