Consumer behaviour /
By: Szmigin, Isabelle
Title By: Piacentini, Maria
Material type:
BookPublisher: Oxford : Oxford University Press, c2015.Description: xxv, 444 p. : col. ill. ; 25 cm.ISBN: 9780199646449Subject(s): Consumer behaviorDDC classification: 658.8/342
Summary:
A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 SZ CO (Browse shelf) | Available | T0031519 |
Total holds: 0
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| 658.8342 SO CO Consumer behavior : | 658.8342 SO CO Consumer behavior : | 658.8342 SO CO Consumer behavior : | 658.8342 SZ CO Consumer behaviour / | 658.8342 SZ CO Consumer behaviour | 658.8342 TR AN Transformative consumer research for personal and collective well-being / | 658.8342 UN DE Understanding consumer behavior / |
Includes bibliographical references and index.
A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.
PART 1: HISTORICAL AND CURRENT PERSPECTIVES ON CONSUMPTION ; PART 2: MICRO-VIEW OF CONSUMPTION ; PART 3 MACRO-VIEW OF CONSUMPTION ; PART 4 WHERE ARE WE GOING?