Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR /
Title By: Mouncey, Peter | Wimmer, Frank
Material type:
BookSeries: ESOMAR world research publication.Publisher: Hoboken, NJ : Wiley, c2007.Description: xxxv, 678 p. : ill ; 24 cm.ISBN: 9780470065273 (trade : alk. paper); 0470065273 (trade : alk. paper)Subject(s): Marketing research | Marketing -- ResearchDDC classification: 658.8/3
Summary:
Collects discussion papers and case studies originally presented at European Society for Opinion and Marketing Research (ESOMAR) events that address issues in marketing research, discussing facilitation of decision-making and diversity, knowledge management, methodologies, and modeling.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 MA RK (Browse shelf) | Available | T0031837 |
Total holds: 0
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| 658.83 MA MA Marketing research : an applied orientation / | 658.83 MA MA Marketing research : an applied orientation / | 658.83 MA MA Marketing research : | 658.83 MA RK Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR / | 658.83 MC CO Contemporary marketing research / | 658.83 MC CO Contemporary marketing research / | 658.83 MC MA The market research toolbox : a concise guide for beginners / |
Includes bibliographical references and index.
Collects discussion papers and case studies originally presented at European Society for Opinion and Marketing Research (ESOMAR) events that address issues in marketing research, discussing facilitation of decision-making and diversity, knowledge management, methodologies, and modeling.
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