Best practice cases in branding : lessons from the world's strongest brands
By: Keller, Kevin Lane
Material type: BookPublisher: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008.Edition: 3rd ed.Description: 382 p. : ill. ; 23 cm.ISBN: 9780131888654Program: MARK980Other title: Lessons from the world's strongest brands.Subject(s): Branding (Marketing) -- Management -- Case studies | Brand name products -- Management -- Case studies | Business names -- Management -- Case studies | Advertising -- Case studies | Marketing -- Case studiesItem type | Home library | Call number | Status | Date due | Barcode | Item holds | Course reserves |
---|---|---|---|---|---|---|---|
3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.872 KE BE (Browse shelf) | Available | T0037227 | |||
CRS | University of Wollongong in Dubai Closed Reserve | 658.872 KE BE (Browse shelf) | Checked out | 06/04/2017 | T0037225 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.872 KE BE (Browse shelf) | Available | T0037226 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Intel: building a technology brand -- got milk? branding a commodity -- General Electric: branding in business-to-business -- Red Bull: building brand equity in non-traditional ways -- MTV: Building brand resonance -- Nike: building a global brand -- iPod: creating an iconic brand -- DuPont: managing a corporate brand -- Dockers: creating a sub-brand -- Nivea: Managing a multi-category brand -- Yahoo!: managing an online brand -- American Express: managing a financial services brand -- Starbucks: managing a high growth brand -- Snapple: revitalizing a brand -- Accenture: rebranding a global brand.
MARK980 UOWD