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Best practice cases in branding : lessons from the world's strongest brands

By: Keller, Kevin Lane, 1956-
Material type: BookPublisher: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008.Edition: 3rd ed.Description: 382 p. : ill. ; 23 cm.ISBN: 9780131888654Program: MARK980Other title: Lessons from the world's strongest brands.Subject(s): Branding (Marketing) -- Management -- Case studies | Brand name products -- Management -- Case studies | Business names -- Management -- Case studies | Advertising -- Case studies | Marketing -- Case studies
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Item type Home library Call number Status Date due Barcode Item holds Course reserves
3 DAY LOAN University of Wollongong in Dubai
Main Collection
658.872 KE BE (Browse shelf) Available T0037227
CRS University of Wollongong in Dubai
Closed Reserve
658.872 KE BE (Browse shelf) Checked out 06/04/2017 T0037225

MARK980 Winter2024

REGULAR University of Wollongong in Dubai
Main Collection
658.872 KE BE (Browse shelf) Available T0037226
Total holds: 0

Intel: building a technology brand -- got milk? branding a commodity -- General Electric: branding in business-to-business -- Red Bull: building brand equity in non-traditional ways -- MTV: Building brand resonance -- Nike: building a global brand -- iPod: creating an iconic brand -- DuPont: managing a corporate brand -- Dockers: creating a sub-brand -- Nivea: Managing a multi-category brand -- Yahoo!: managing an online brand -- American Express: managing a financial services brand -- Starbucks: managing a high growth brand -- Snapple: revitalizing a brand -- Accenture: rebranding a global brand.

MARK980 UOWD

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