List of Figures; List of Abbreviations; Image Credits; Preface; Part 1: An Introduction to the Business Plan; Chapter 1: What is a Business Plan?; 1.1 Defining the Business Plan; 1.2 Who Needs a Business Plan?; Chapter 2: The Goals of the Business Plan Process; 2.1 Internal Goals; 2.2 External Goals; 2.3 When to Prepare the Business Plan; Part 2: Planning the Business; Chapter 3: Gathering Information and Analyzing the Business Environment; 3.1 Defining the Business Scope; 3.2 The Need for the Product or Service; 3.3 The Market Potential; 3.4 Customer Characteristics 3.5 The Competitive Environment3.6 The Technological Environment; 3.7 The Financial Environment; 3.8 The General Environment: Economic, Trade, Political, Social and Legal Factors; 3.8.1 Economic and Trade Factors; 3.8.2 Political Factors; 3.8.3 Social Factors; 3.8.4 Legal Factors; 3.9 Gathering Information; Chapter 4: Planning; 4.1 Business Strategy; 4.1.1 What is a Business Strategy?; 4.1.2 How Far Ahead Should You Plan Your Business Strategy?; 4.1.3 How Do You Plan a Business Strategy?; 4.1.4 Strategic Plan or Action Plan?; 4.2 The Marketing Plan; 4.3 The Research and Development Plan 4.4 The Production Plan4.4.1 Companies with Products in Development; 4.4.2 Established Companies; 4.5 The Financial Plan; 4.5.1 Capital Requirements; 4.5.2 Sources of Capital and Capital Structure; 4.5.2.1 Non-Equity Sources of Financing; 4.5.2.2 Equity Investments; 4.5.3 Financial Performance Forecast; 4.6 The Organizational Structure; 4.6.1 Planning the Initial Organization and Management; 4.6.2 Planning and Managing the Organization Past the Early Stages; 4.6.3 Delegation of Authority; Part 3: The Written Business Plan; Chapter 5: Writing the Business Plan; 5.1 Who Does the Writing 5.2 The Principles of Writing a Business Plan5.3 Organizing the Contents of the Business Plan; 5.4 The Executive Summary; 5.5 The First Chapter; 5.5.1 New Innovations; 5.5.2 Established Companies; 5.6 The Markets and Marketing Chapter; 5.6.1 The Market Environment; 5.6.2 The Marketing Strategy; 5.6.3 The Sales Forecast; 5.6.4 The Sales and Marketing Budget; 5.7 The Research and Development Plan; 5.8 The Production Plan Chapter; 5.8.1 An Established Company; 5.8.2 A New Project within an Established Company; 5.8.3 A New Company; 5.9 The Organization, Management and Human Resources Chapter 5.10 The Financial Projections Chapter5.10.1 The Planned Investments and Capital Requirements; 5.10.2 Capital Structure and Sources of Financing; 5.10.3 The Financial Forecast; 5.11 The Appendices; 5.12 Risk and Uncertainty Factors; 5.13 Miscellaneous Words of Advice; 5.14 The Presentation; 5.15 The Pitch Video; Chapter 6: Confidentiality and Disclosure; 6.1 Confidentiality and Disclosure; 6.2 Credibility; 6.3 Full Disclosure; Part 4: Getting the Most Out of Your Business Plan; Chapter 7: Promoting Your Business Plan; 7.1 Your Target Audience; 7.2 Distributing the Business Plan; 7.3 Timing

ow can all the nuts and bolts of a business be analyzed effectively in one comprehensive model and translated into a business plan? At various points in the life of a business, entrepreneurs will need to take stock of their ideas and plans and translate them into business and financial terms.