Essentials of business communication
By: Guffey, Mary Ellen
Title By: Loewy, Dana
Material type:
BookPublisher: Mason, OH : South-Western, c2013.Edition: 9th ed.Description: xxiv, 484 p. : col. ill. ; 28 cm.ISBN: 9781111821227Program: MGNT102Subject(s): Business writing | English language -- Business English | Business communication| Item type | Home library | Call number | Status | Date due | Barcode | Item holds | Course reserves |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 808.06665 GU ES (Browse shelf) | Available | T0055235 | |||
| REGULAR | University of Wollongong in Dubai Main Collection | 808.06665 GU ES (Browse shelf) | Available | T0055236 |
Includes bibliographical references and index.
MGNT102
Unit I: WORKPLACE COMMUNICATION TODAY. 1. Communication Skills as Career Filters. Unit II: THE BUSINESS WRITING PROCESS. 2. Planning Business Messages. 3. Composing Business Messages. 4. Revising Business Messages. Unit III: WORKPLACE MESSAGES. 5. Electronic Messages and Digital Media. 6. Positive Messages. 7. Bad News Messages. 8. Persuasive and Sales Messages. Unit IV: BUSINESS REPORTS. 9. Informal Reports. 10. Proposals and Formal Reports. Unit V: PROFESSIONALISM AND TEAM, MEETING, AND PRESENTATION SKILLS. 11. Business Etiquette, Ethics, Teamwork, and Meetings. 12. Business Presentations. Unit VI: EMPLOYMENT COMMUNICATION. 13. The Job Search, Resumes, and Cover Letters. 14. Interviewing and Following Up. Appendix A: Document Formats. Appendix B: Proofreading and Corrections Symbols. Appendix C: Citation and Documentation Formats. Grammar/Mechanics Handbook. Key to Grammar/Mechanics Checkups. Notes. Acknowledgments. Index.
The Ninth Edition of this award-winning text offers abundant instructor resources to simplify the planning and delivery of a successful course with emphasis on: electronic messages and digital media, professionalism, communication technology, and employment communication.