Includes bibliographical references and index.

Soft power, civic society and world politics (overview) / Naren Chitty -- Alternatives to soft power : influence in French and German external cultural action / Robin Brown -- A critical discourse analysis of soft power / Fei Jiang -- Understanding soft power through public diplomacy in contrasting polities / Efe Sevin -- Measuring soft power (overview) / Li Ji -- A methodological approach to nation branding : measurement and issues / Elif Kahraman -- Social media and e-diplomacy : scanning embassies on Weibo / Ying Jiang -- Cultural approaches to soft power (overview) / Jacob Udo-Udo Jacob -- Soft power and cultural industries : cultural policy and inter-Asian regional flows in Hong Kong and Singapore / Peichi Chung -- The cultural imperative : news production and soft power / Saba Bebawi -- Legal diplomacy and the possible approach of China / Zhipeng He -- The soft power of elephants / John Simons -- Technologies of influence : the materiality of soft power in public diplomacy (overview) / Craig Hayden -- Digital networks and transformations in the international news ecology : a critique of agent-centred approaches to soft power / Marie Gillespie and Eva Nieto McAvoy -- Social media and soft power politics in Africa : lessons from Nigeria's #BringBackOurGirls and Kenya's #SomeoneTellCNN / Matthew O. Adeiza and Philip N. Howard -- North America & Europe : the soft power outliers (overview) / Katarzyna Pisarsk -- Popular culture, banal cosmopolitanisms and hospitality : notes for a Brazilian soft power / Yuji Gushiken, Quise Gonçalves Brito &Taís Marie Ueta -- International challenges of Catalonia : defining its public diplomacy through parliamentary debates / Xavier Ginesta, Mireia Canals & Jordi de San Eugenio -- German public diplomacy : the importance of culture and education / Falk Hartig -- Good health is above wealth : Eurozone as a patient in Eurocrisis discourse / Magdalena Bielenia-Grajewska -- Of extended hands and velvet gloves : U.S.-Iran metaphorical wars / Esmaeel Efandiary -- Soft power mobilization in the middle east and africa (overview) / Aziz Douai -- When soft power success and "attractiveness" cannot be sustained : Zimbabwe and South Africa as case studies of the limits of soft power / Eric Louw -- Nigeria, public diplomacy and soft power / Tokunbo Ojo -- Public diplomacy and soft power in Algeria's foreign policy / Laeed Zaghlami -- Central and South Asia : an overview of soft power prospective / Dalbir Ahlawat -- Indigenizing soft power in Russia / Yelena Osipova -- Bollywood enabling India as a soft power : a critical overview of pros and cons of post-critical assumptions / CSHN Murthy -- Seduced by Bhutan's philosophy of happiness / Bunty Avieson & Kinley Tshering -- India and China : soft power in an Asian context / Kishan S Rana -- An overview of soft power in East and South East Asia / Damien Spry -- The pivot shift of Japan's public diplomacy / Yasushi Watanabe -- The Korean wave as soft power public diplomacy / Hun Shik Kim -- Vietnamese cultural diplomacy : an emerging strategy / Gary D. Rawnsley & Chi Ngac -- Beyond the boats : constraints on Indonesian and Australian soft power / Murray Green -- Conclusion / Naren Chitty.