Marketing strategy and competitive positioning /
By: Hooley, Graham J
Title By: Piercy, Nigel | Nicolaud, Brigitte
Material type: BookPublisher: Harlow, England ; New York : FT Prentice Hall, 2008.Edition: 4th ed.Description: xviii, 614 p. : ill ; 25 cm.ISBN: 9780273706977 (pbk. : alk. paper); 0273706977 (pbk. : alk. paper)Program: MARK344Subject(s): Target marketing | Marketing -- ManagementDDC classification: 658.8/02Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 HO MA (Browse shelf) | Available | T0032755 |
Total holds: 0
Includes bibliographical references (p. 572-598) and index.
MARK344