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Marketing strategy and competitive positioning /

By: Hooley, Graham J
Title By: Piercy, Nigel | Nicolaud, Brigitte
Material type: BookPublisher: Harlow, England ; New York : FT Prentice Hall, 2008.Edition: 4th ed.Description: xviii, 614 p. : ill ; 25 cm.ISBN: 9780273706977 (pbk. : alk. paper); 0273706977 (pbk. : alk. paper)Program: MARK344Subject(s): Target marketing | Marketing -- ManagementDDC classification: 658.8/02
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.802 HO MA (Browse shelf) Available T0032755
Total holds: 0

Includes bibliographical references (p. 572-598) and index.

MARK344

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