Normal view MARC view ISBD view

Communication excellence : how to develop, manage and lead exceptional communications

By: Tench, Ralph
Title By: Zerfass, Ansgar | Tench, Ralph | Verhoeven, Piet | Vercic, Dejan | Verhoeven, Ansgar
Publisher: Cham, Switzerland : Palgrave Macmillan, c2017.Description: xxxii, 215 p. : ill. ; 24 cm.ISBN: 9783319488592Subject(s): CommunicationDDC classification: 658.802
Summary:
Exploring the implications of 10 years of data from over 22,000 communication professionals across Europe, with case studies and interviews with chief communication officers from top companies and organizations, this book provides an insight into how to build, develop and lead excellent communication.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)

Introduction.- Part I: Connected Organisations.- Commandment 1: Globalised.- Commandment 2: Mediatised.- Commandment 3: Reflective.- Part II: Influential Departments.- Commandment 4: Embedded.- Commandment 5: Datafied.- Commandment 6: Strategised.- Part III: Ambitious Professionals.- Commandment 7: Sagacious.- Commandment 8: Linked.- Commandment 9: Solid.- The Future Of Excellent Communication: From A Soft To A Hard Discipline.- About the European Communication Monitor And Its Methodology.- References.

Exploring the implications of 10 years of data from over 22,000 communication professionals across Europe, with case studies and interviews with chief communication officers from top companies and organizations, this book provides an insight into how to build, develop and lead excellent communication.

Powered by Koha