Communication excellence : how to develop, manage and lead exceptional communications
By: Tench, Ralph
Title By: Zerfass, Ansgar | Tench, Ralph | Verhoeven, Piet | Vercic, Dejan | Verhoeven, Ansgar
Publisher: Cham, Switzerland : Palgrave Macmillan, c2017.Description: xxxii, 215 p. : ill. ; 24 cm.ISBN: 9783319488592Subject(s): CommunicationDDC classification: 658.802Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.802 TE CO (Browse shelf) | Available | T0056243 |
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658.802 SM ST Strategic marketing communications : new ways to build and integrate communications / | 658.802 ST MA The marketing pathfinder : key concepts and cases for marketing strategy and decision making | 658.802 TA EV Everyone's a critic : | 658.802 TE CO Communication excellence : | 658.802 VE CU Cutting-edge marketing analytics : real world cases and data sets for hands on learning / | 658.802 WA DE Developing your integrated marketing communication plan / | 658.802 WA HO How to prepare a promotional plan / |
Introduction.- Part I: Connected Organisations.- Commandment 1: Globalised.- Commandment 2: Mediatised.- Commandment 3: Reflective.- Part II: Influential Departments.- Commandment 4: Embedded.- Commandment 5: Datafied.- Commandment 6: Strategised.- Part III: Ambitious Professionals.- Commandment 7: Sagacious.- Commandment 8: Linked.- Commandment 9: Solid.- The Future Of Excellent Communication: From A Soft To A Hard Discipline.- About the European Communication Monitor And Its Methodology.- References.
Exploring the implications of 10 years of data from over 22,000 communication professionals across Europe, with case studies and interviews with chief communication officers from top companies and organizations, this book provides an insight into how to build, develop and lead excellent communication.